Youtheory
Youtheory
Ocean-Friendly Omega
Ocean-Friendly Omega
Ocean-Friendly Omega
Youtheory is an established supplement brand that launched Ocean-Friendly Omega, a plant based source of omega 3s designed to support heart health without harming marine ecosystems.
Youtheory is an established supplement brand that launched Ocean-Friendly Omega, a plant based source of omega 3s designed to support heart health without harming marine ecosystems.
Youtheory is an established supplement brand that launched Ocean-Friendly Omega, a plant based source of omega 3s designed to support heart health without harming marine ecosystems.
Industry
Industry
Health
Health
Capabilities
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Industry
Health
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Mission
We set out to help Youtheory stand out in a saturated wellness category by giving Ocean-Friendly Omega its own voice, distinct from competitors and memorable on crowded retail shelves.
We set out to help Youtheory stand out in a saturated wellness category by giving Ocean-Friendly Omega its own voice, distinct from competitors and memorable on crowded retail shelves.
We set out to help Youtheory stand out in a saturated wellness category by giving Ocean-Friendly Omega its own voice, distinct from competitors and memorable on crowded retail shelves.
Approach
We led with an unexpected insight that no one is more qualified to support a plant based omega 3 than a fish, then brought the idea to life through playful storytelling, original costume design and bold visuals that stood out across every consumer touchpoint.
We led with an unexpected insight that no one is more qualified to support a plant based omega 3 than a fish, then brought the idea to life through playful storytelling, original costume design and bold visuals that stood out across every consumer touchpoint.
We led with an unexpected insight that no one is more qualified to support a plant based omega 3 than a fish, then brought the idea to life through playful storytelling, original costume design and bold visuals that stood out across every consumer touchpoint.
Results
Ocean-Friendly Omega delivered immediate returns, became instantly recognizable on shelf, and won a Nexty Award for best sustainable supplement at the Natural Products Expo West.
Ocean-Friendly Omega delivered immediate returns, became instantly recognizable on shelf, and won a Nexty Award for best sustainable supplement at the Natural Products Expo West.
Ocean-Friendly Omega delivered immediate returns, became instantly recognizable on shelf, and won a Nexty Award for best sustainable supplement at the Natural Products Expo West.
