Sporting Kansas City
Sporting Kansas City
One Sporting Way
One Sporting Way
One Sporting Way
Sporting Kansas City is a premier Major League Soccer club built on passion, pride and purpose, known for delivering world-class experiences on the field and building deep connections throughout the community.
Sporting Kansas City is a premier Major League Soccer club built on passion, pride and purpose, known for delivering world-class experiences on the field and building deep connections throughout the community.
Sporting Kansas City is a premier Major League Soccer club built on passion, pride and purpose, known for delivering world-class experiences on the field and building deep connections throughout the community.
Industry
Industry
Sports
Sports
Capabilities
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Industry
Sports
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Mission
We set out to reframe the story of Sporting KC by shifting the spotlight from players on the field to the fans who give the club its spirit and soul.
We set out to reframe the story of Sporting KC by shifting the spotlight from players on the field to the fans who give the club its spirit and soul.
We set out to reframe the story of Sporting KC by shifting the spotlight from players on the field to the fans who give the club its spirit and soul.
Approach
We built the campaign around the ethos of One Sporting Way, not just a physical address, but a metaphor for unity and belonging by celebrating real fans through storytelling rooted in authenticity, connection and aspiration.
We built the campaign around the ethos of One Sporting Way, not just a physical address, but a metaphor for unity and belonging by celebrating real fans through storytelling rooted in authenticity, connection and aspiration.
We built the campaign around the ethos of One Sporting Way, not just a physical address, but a metaphor for unity and belonging by celebrating real fans through storytelling rooted in authenticity, connection and aspiration.
Results
The campaign elevated fan voices as the true heart of the club, deepening emotional resonance across the city and strengthening Sporting KC’s position as a team defined by its community.
The campaign elevated fan voices as the true heart of the club, deepening emotional resonance across the city and strengthening Sporting KC’s position as a team defined by its community.
The campaign elevated fan voices as the true heart of the club, deepening emotional resonance across the city and strengthening Sporting KC’s position as a team defined by its community.
