Wendy's
Wendy's
Turning Tweets Into Love Songs
Turning Tweets Into Love Songs
Turning Tweets Into Love Songs
Wendy’s is a beloved fast food brand known for bold flavor, quick wit and a social media voice that keeps fans engaged and competitors on edge.
Wendy’s is a beloved fast food brand known for bold flavor, quick wit and a social media voice that keeps fans engaged and competitors on edge.
Wendy’s is a beloved fast food brand known for bold flavor, quick wit and a social media voice that keeps fans engaged and competitors on edge.
Industry
Industry
Food & Beverage
Food & Beverage
Capabilities
Capabilities
Production, Post Production, Animation, Original Music, Audio Engineering
Production, Post Production, Animation, Original Music, Audio Engineering
Industry
Food & Beverage
Capabilities
Production, Post Production, Animation, Original Music, Audio Engineering
Mission
We set out to reimagine the fan favorite Pretzel Bacon Cheeseburger Love Songs campaign by building on its original success while delivering a fresh experience for a new audience.
We set out to reimagine the fan favorite Pretzel Bacon Cheeseburger Love Songs campaign by building on its original success while delivering a fresh experience for a new audience.
We set out to reimagine the fan favorite Pretzel Bacon Cheeseburger Love Songs campaign by building on its original success while delivering a fresh experience for a new audience.
Approach
We worked with our agency partners to turn real fan tweets into a full blown R&B anthem, scaling up the concept with original music, elaborate production, and a grand stage presence featuring Boyz II Men at the center of it all.
We worked with our agency partners to turn real fan tweets into a full blown R&B anthem, scaling up the concept with original music, elaborate production, and a grand stage presence featuring Boyz II Men at the center of it all.
We worked with our agency partners to turn real fan tweets into a full blown R&B anthem, scaling up the concept with original music, elaborate production, and a grand stage presence featuring Boyz II Men at the center of it all.
Results
The campaign delivered massive cultural impact and fan love, proving that when the brand listens and responds with creativity, customers show up hungry for more.
The campaign delivered massive cultural impact and fan love, proving that when the brand listens and responds with creativity, customers show up hungry for more.
The campaign delivered massive cultural impact and fan love, proving that when the brand listens and responds with creativity, customers show up hungry for more.
