Victory Project
Victory Project
No One Walks Alone
No One Walks Alone
No One Walks Alone
The Victory Project is a charitable initiative of Sporting Kansas City that unites fans, players and the community to support children facing life’s toughest challenges, from cancer to physical limitations to financial hardship.
The Victory Project is a charitable initiative of Sporting Kansas City that unites fans, players and the community to support children facing life’s toughest challenges, from cancer to physical limitations to financial hardship.
The Victory Project is a charitable initiative of Sporting Kansas City that unites fans, players and the community to support children facing life’s toughest challenges, from cancer to physical limitations to financial hardship.
Industry
Industry
Sports, Non-Profit
Sports, Non-Profit
Capabilities
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Industry
Sports, Non-Profit
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Mission
We set out to evolve the Victory Project from a fundraising cause into an emotional movement by celebrating the resilience of Victory Kids and sharing their stories through the passion of Sporting fans.
We set out to evolve the Victory Project from a fundraising cause into an emotional movement by celebrating the resilience of Victory Kids and sharing their stories through the passion of Sporting fans.
We set out to evolve the Victory Project from a fundraising cause into an emotional movement by celebrating the resilience of Victory Kids and sharing their stories through the passion of Sporting fans.
Approach
Rooted in the rallying cry No One Walks Alone, we transformed Victory Kids into heroes with their own matchday moments, using tunnel walkouts, cinematic storytelling and social content to blend club culture with real life courage.
Rooted in the rallying cry No One Walks Alone, we transformed Victory Kids into heroes with their own matchday moments, using tunnel walkouts, cinematic storytelling and social content to blend club culture with real life courage.
Rooted in the rallying cry No One Walks Alone, we transformed Victory Kids into heroes with their own matchday moments, using tunnel walkouts, cinematic storytelling and social content to blend club culture with real life courage.
Results
The campaign redefined the Victory Project as more than a cause, becoming a movement that activated the fanbase, deepened community ties, and empowered kids through visibility, unity, and belief.
The campaign redefined the Victory Project as more than a cause, becoming a movement that activated the fanbase, deepened community ties, and empowered kids through visibility, unity, and belief.
The campaign redefined the Victory Project as more than a cause, becoming a movement that activated the fanbase, deepened community ties, and empowered kids through visibility, unity, and belief.
