CoxHealth
CoxHealth
You Matter When It Matters Most
You Matter When It Matters Most
You Matter When It Matters Most
CoxHealth is a mission-driven healthcare system where every role, seen or unseen, is united by purpose and pride in delivering care that the community deeply trusts.
CoxHealth is a mission-driven healthcare system where every role, seen or unseen, is united by purpose and pride in delivering care that the community deeply trusts.
CoxHealth is a mission-driven healthcare system where every role, seen or unseen, is united by purpose and pride in delivering care that the community deeply trusts.
Industry
Industry
Health
Health
Capabilities
Capabilities
Strategy, Creative, Media, Production, Post Production, Audio Engineering
Strategy, Creative, Media, Production, Post Production, Audio Engineering
Industry
Health
Capabilities
Strategy, Creative, Media, Production, Post Production, Audio Engineering
Mission
We set out to strengthen internal culture by helping every CoxHealth employee see themselves as essential to the organization’s mission and impact.
We set out to strengthen internal culture by helping every CoxHealth employee see themselves as essential to the organization’s mission and impact.
We set out to strengthen internal culture by helping every CoxHealth employee see themselves as essential to the organization’s mission and impact.
Approach
Grounded in employee insight, we created a system-wide campaign celebrating all roles, clinical and non-clinical, through emotional storytelling, on-site visuals, internal videos and a unifying message: You Matter When It Matters Most.
Grounded in employee insight, we created a system-wide campaign celebrating all roles, clinical and non-clinical, through emotional storytelling, on-site visuals, internal videos and a unifying message: You Matter When It Matters Most.
Grounded in employee insight, we created a system-wide campaign celebrating all roles, clinical and non-clinical, through emotional storytelling, on-site visuals, internal videos and a unifying message: You Matter When It Matters Most.
Results
The campaign received overwhelming internal support, sparked renewed employee pride, and delivered a consistent message across campuses, departments, and communication channels.
The campaign received overwhelming internal support, sparked renewed employee pride, and delivered a consistent message across campuses, departments, and communication channels.
The campaign received overwhelming internal support, sparked renewed employee pride, and delivered a consistent message across campuses, departments, and communication channels.
