Price Chopper
Price Chopper
Celebrating Hometown Pride
Celebrating Hometown Pride
Celebrating Hometown Pride
Price Chopper is a family-owned grocery chain deeply rooted in Kansas City, known for local pride, everyday value and a long-standing commitment to the community.
Price Chopper is a family-owned grocery chain deeply rooted in Kansas City, known for local pride, everyday value and a long-standing commitment to the community.
Price Chopper is a family-owned grocery chain deeply rooted in Kansas City, known for local pride, everyday value and a long-standing commitment to the community.
Industry
Industry
Retail
Retail
Capabilities
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Industry
Retail
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Mission
We set out to celebrate Price Chopper’s love for Kansas City and highlight the brand’s legacy of supporting local families for more than 40 years.
We set out to celebrate Price Chopper’s love for Kansas City and highlight the brand’s legacy of supporting local families for more than 40 years.
We set out to celebrate Price Chopper’s love for Kansas City and highlight the brand’s legacy of supporting local families for more than 40 years.
Approach
We created a campaign that captured the magic of life in Kansas City, producing broadcast and streaming content that celebrated small moments, local traditions and the pride of serving hometown customers every day.
We created a campaign that captured the magic of life in Kansas City, producing broadcast and streaming content that celebrated small moments, local traditions and the pride of serving hometown customers every day.
We created a campaign that captured the magic of life in Kansas City, producing broadcast and streaming content that celebrated small moments, local traditions and the pride of serving hometown customers every day.
Results
The campaign reinforced Price Chopper’s position as Kansas City’s local grocer, strengthening emotional connection with customers and cementing the brand’s role as a community staple.
The campaign reinforced Price Chopper’s position as Kansas City’s local grocer, strengthening emotional connection with customers and cementing the brand’s role as a community staple.
The campaign reinforced Price Chopper’s position as Kansas City’s local grocer, strengthening emotional connection with customers and cementing the brand’s role as a community staple.
