Olathe Health
Olathe Health
Advancing With Purpose
Advancing With Purpose
Advancing With Purpose
Delivering comprehensive, patient-centered care across a wide range of specialties, Olathe Health was known for being local, caring and part of the community, delivering trusted care close to home.
Delivering comprehensive, patient-centered care across a wide range of specialties, Olathe Health was known for being local, caring and part of the community, delivering trusted care close to home.
Delivering comprehensive, patient-centered care across a wide range of specialties, Olathe Health was known for being local, caring and part of the community, delivering trusted care close to home.
Industry
Industry
Health
Health
Capabilities
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Industry
Health
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Mission
We set out to reposition Olathe Health from a perception of caring and convenience to a respected source of clinical expertise and advanced specialty care.
We set out to reposition Olathe Health from a perception of caring and convenience to a respected source of clinical expertise and advanced specialty care.
We set out to reposition Olathe Health from a perception of caring and convenience to a respected source of clinical expertise and advanced specialty care.
Approach
We rooted the campaign in the belief that Olathe Health’s cutting-edge care advanced lives, using arresting visuals with black and white photography and purposeful color to reflect the health system’s expertise, hope and forward momentum.
We rooted the campaign in the belief that Olathe Health’s cutting-edge care advanced lives, using arresting visuals with black and white photography and purposeful color to reflect the health system’s expertise, hope and forward momentum.
We rooted the campaign in the belief that Olathe Health’s cutting-edge care advanced lives, using arresting visuals with black and white photography and purposeful color to reflect the health system’s expertise, hope and forward momentum.
Results
The campaign elevated perception across all service lines, driving a 14 percent lift in ad awareness, an 8 percent increase in perceived physician expertise, and a 5 percent rise in intent to choose Olathe Health.
The campaign elevated perception across all service lines, driving a 14 percent lift in ad awareness, an 8 percent increase in perceived physician expertise, and a 5 percent rise in intent to choose Olathe Health.
The campaign elevated perception across all service lines, driving a 14 percent lift in ad awareness, an 8 percent increase in perceived physician expertise, and a 5 percent rise in intent to choose Olathe Health.
