Locality Bank
Locality Bank
Creating Trust
Creating Trust
Creating Trust
Locality Bank is a digitally native, Fort Lauderdale-based financial institution built to serve small business owners with personalized services in a market dominated by national chains.
Locality Bank is a digitally native, Fort Lauderdale-based financial institution built to serve small business owners with personalized services in a market dominated by national chains.
Locality Bank is a digitally native, Fort Lauderdale-based financial institution built to serve small business owners with personalized services in a market dominated by national chains.
Industry
Industry
Financial
Financial
Capabilities
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Industry
Financial
Capabilities
Creative Strategy, Creative, Production, Post Production, Original Music, Audio Engineering
Mission
We aimed to help Locality Bank establish credibility and emotional resonance as a trusted financial partner within the South Florida entrepreneurial community.
We aimed to help Locality Bank establish credibility and emotional resonance as a trusted financial partner within the South Florida entrepreneurial community.
We aimed to help Locality Bank establish credibility and emotional resonance as a trusted financial partner within the South Florida entrepreneurial community.
Approach
We created a documentary style video series built around real business owners, using heartfelt interviews and cinematic visuals to reflect Locality’s human first values and community focus.
We created a documentary style video series built around real business owners, using heartfelt interviews and cinematic visuals to reflect Locality’s human first values and community focus.
We created a documentary style video series built around real business owners, using heartfelt interviews and cinematic visuals to reflect Locality’s human first values and community focus.
Results
The campaign sparked trust and visibility in the market, showcasing how Locality supported real entrepreneurs and deepened its connection with the South Florida business community.
The campaign sparked trust and visibility in the market, showcasing how Locality supported real entrepreneurs and deepened its connection with the South Florida business community.
The campaign sparked trust and visibility in the market, showcasing how Locality supported real entrepreneurs and deepened its connection with the South Florida business community.
