Kansas City Royals
Kansas City Royals
Loyalty Beyond the Field
Loyalty Beyond the Field
Loyalty Beyond the Field
The Kansas City Royals are a legacy franchise rooted in the heart of the Midwest, with a loyal fanbase that defines what it means to be part of something bigger than baseball.
The Kansas City Royals are a legacy franchise rooted in the heart of the Midwest, with a loyal fanbase that defines what it means to be part of something bigger than baseball.
The Kansas City Royals are a legacy franchise rooted in the heart of the Midwest, with a loyal fanbase that defines what it means to be part of something bigger than baseball.
Industry
Industry
Sports
Sports
Capabilities
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Industry
Sports
Capabilities
Strategy, Creative, Media, Production, Post Production, Original Music, Audio Engineering
Mission
Over more than a decade of partnership, our shared mission was to celebrate half a century of fan devotion and keep the Royals brand relevant in the city and in the hearts of Kansas Citians.
Over more than a decade of partnership, our shared mission was to celebrate half a century of fan devotion and keep the Royals brand relevant in the city and in the hearts of Kansas Citians.
Over more than a decade of partnership, our shared mission was to celebrate half a century of fan devotion and keep the Royals brand relevant in the city and in the hearts of Kansas Citians.
Approach
Through deep collaboration with the Royals marketing team, we created emotionally driven campaigns like Be Royal, Forever Royal and Together Royal, giving fans not just something to watch, but something to belong to.
Through deep collaboration with the Royals marketing team, we created emotionally driven campaigns like Be Royal, Forever Royal and Together Royal, giving fans not just something to watch, but something to belong to.
Through deep collaboration with the Royals marketing team, we created emotionally driven campaigns like Be Royal, Forever Royal and Together Royal, giving fans not just something to watch, but something to belong to.
Results
Over more than a decade of partnership, we helped define the Royals' voice in the market, delivering campaigns that exceeded audience goals by 12% while driving media costs 26% below average.
Over more than a decade of partnership, we helped define the Royals' voice in the market, delivering campaigns that exceeded audience goals by 12% while driving media costs 26% below average.
Over more than a decade of partnership, we helped define the Royals' voice in the market, delivering campaigns that exceeded audience goals by 12% while driving media costs 26% below average.
