Gatorade
Gatorade
Every Athlete is Unique
Every Athlete is Unique
Every Athlete is Unique
Gatorade is a global performance brand trusted by athletes of all levels, built on a legacy of fueling sport through science, innovation and inspiration.
Gatorade is a global performance brand trusted by athletes of all levels, built on a legacy of fueling sport through science, innovation and inspiration.
Gatorade is a global performance brand trusted by athletes of all levels, built on a legacy of fueling sport through science, innovation and inspiration.
Industry
Industry
Food & Beverage, Sports
Food & Beverage, Sports
Capabilities
Capabilities
Production, Post Production, Original Music, Audio Engineering
Production, Post Production, Original Music, Audio Engineering
Industry
Food & Beverage, Sports
Capabilities
Production, Post Production, Original Music, Audio Engineering
Mission
We set out to introduce the Gatorade Gx customizable hydration system by showing athletes how personalization could elevate their performance and make hydration uniquely their own.
We set out to introduce the Gatorade Gx customizable hydration system by showing athletes how personalization could elevate their performance and make hydration uniquely their own.
We set out to introduce the Gatorade Gx customizable hydration system by showing athletes how personalization could elevate their performance and make hydration uniquely their own.
Approach
Working with our agency partner, we created a fast-paced, athlete-driven piece that fused tech, energy and individuality by leveraging pro athletes and social platforms to spark excitement and drive curiosity.
Working with our agency partner, we created a fast-paced, athlete-driven piece that fused tech, energy and individuality by leveraging pro athletes and social platforms to spark excitement and drive curiosity.
Working with our agency partner, we created a fast-paced, athlete-driven piece that fused tech, energy and individuality by leveraging pro athletes and social platforms to spark excitement and drive curiosity.
Results
The campaign successfully positioned Gx as more than a bottle; it became a statement of identity, unlocking brand affinity and engagement through personalization and performance storytelling.
The campaign successfully positioned Gx as more than a bottle; it became a statement of identity, unlocking brand affinity and engagement through personalization and performance storytelling.
The campaign successfully positioned Gx as more than a bottle; it became a statement of identity, unlocking brand affinity and engagement through personalization and performance storytelling.
