Tag

Sports marketing

Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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Walz Tetrick Featured in Arts Upload Segment

By | Creative, News

KCPT Kansas City Aired: 10/01/2015 This week, Ashley Holcroft takes us inside the ad agency that has drivers doing double takes at their ingenious KC Royals billboards. John McGrath drops by Crown Center to capture an art exhibit that lasts only as long as Mother Nature allows. We meet the local, luxury watchmakers Niall. And, we go to Central Florida to meet some fire artists…

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Be Royal Billboard wins Clio Sports Gold

Walz Tetrick Wins Clio Sports Gold

By | Creative, Media, Strategy

Walz Tetrick Wins Clio Sports Gold In 2014, the Clio Awards launched Clio Sports to recognize the best advertising and marketing work in the field of sports and sports-related products. Last year, Walz Tetrick Advertising’s outdoor spectacular for the Kansas City Royals was honored alongside such treasured brands as Gatorade, Nike and the NBA. WTA’s outdoor board, which kicked off the “Be Royal” campaign, featured Alex…

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KC Royals Salvy Splash billboard

Iconic Salvy Moment Captured on Royals’ Newest Billboard

By | Creative, Media

Iconic Salvy Moment Captured on Royals’ Newest Billboard by Fox4KC news. Fox4 Kansas City POSTED 11:38 AM, FEBRUARY 1, 2016, BY STEPHANIE GRAFLAGE KANSAS CITY, Mo. — The 2016 Kansas City Royals campaign slogan was revealed Monday on a billboard that features the 2015 World Series MVP, catcher Salvador Perez, doing what he loves to do after every big Royals win. The ‘Forever Royal’ campaign continues from the…

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