Tag

creative leadership

Park University Outdoor Billboard, Brand Creative

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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If You Want Your Audience to Love Your Work, You Have to Love Your Client

By | Leadership, Strategy

When I talk with new or prospective clients, I am often asked to describe my creative philosophy. [OK, full disclosure here: the clients don’t typically make this request. They don’t say, “Please Jeff, the meeting can’t go on until you allow us to partake in your unexpected and perspective-changing creative philosophy.” No, the truth is, someone on our team usually asks me. Thanks for doing…

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