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client care

If You Want Your Audience to Love Your Work, You Have to Love Your Client

By | Leadership, Strategy

When I talk with new or prospective clients, I am often asked to describe my creative philosophy. [OK, full disclosure here: the clients don’t typically make this request. They don’t say, “Please Jeff, the meeting can’t go on until you allow us to partake in your unexpected and perspective-changing creative philosophy.” No, the truth is, someone on our team usually asks me. Thanks for doing…

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