Multi-unit retail marketing? A multi-tasker’s dream.
It takes brains, experience and juggling skills.
The challenges multi-unit retailers face are as varied as the customers who walk in the door and the products they carry out. From quick service restaurants (QSR) to tax prep and everything in between, a day spent marketing these local, regional and national businesses requires deep experience, mental agility and the latest tools.
Here at Walz Tetrick Advertising, we have the brains, experience and juggling skills you need. For starters, our team members have learned the business on both the agency and client sides. So unlike some agencies that dream only of shooting the next Super Bowl spot, we’re not focused exclusively on advertising. Sure, ads are an important part of the marketing mix, but winning on Super Sunday doesn’t translate to long-term victory. We know success in multi-unit retailing is a far more complex combination of brand activation, media strategy, local store marketing, promotional planning, franchisee relations, management of co-op funds and, yes, creative development.
Surmounting the daily obstacles in the multi-unit environment requires experience with every tool in the shed. At WTA, we have created sales-driving and award-winning concepts in traditional media like out-of-home, print, direct mail, radio and TV, as well as interactive solutions across every digital platform and social media channel.
Wouldn’t it be great if you had money to do it all? Don’t worry if you don’t. You just need a partner with multi-tasking talent to ensure multi-unit success. Someone who can use the right tools at the right time and place to achieve your specific KPIs. That’s Walz Tetrick.
To learn more about WTA’s multi-unit expertise, check out a case study or two below.