Customer Experience: Fluidity vs. Friction

By | Digital, Marketing, Strategy

Every morning when I wake up, I pause for a moment. I think about the coming day and try to anticipate obstacles I may encounter. I hope for my entire day to go without a single hitch. I know it’s unrealistic, but that doesn’t stop me from trying to make it happen. By the time I’m done brushing my teeth often I’ve already met with…

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Social Media Gets Down to Business

By | B2B, Digital, Social

Social media insights for B2B marketers I’ve been working with B2B companies since I started in advertising and one thing I can tell you is that no two industries are the same. Each has a unique set of issues, goals, product sets and … you name it. Some have long sales cycles due to highly complex products and purchase decisions. Others are governed by lengthy…

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Walz Tetrick Advertising Acquires Ruth Burke & Associates to Form Regional Media Powerhouse

By | Media, News

Walz Tetrick Advertising (WTA), a leading full-service creative and media agency in Kansas City, announced that it has acquired Ruth Burke & Associates (RB&A), a Kansas City-based media planning, buying and consulting firm. Together, the two agencies create one of the largest independently owned media groups in the region. The acquisition reinforces WTA’S approach to serving world-class brands and adds depth in many of the…

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2017 Summer Interns at Royals Hall of Fame

Summer Internship FTW: Free Coffee AND Food! (OK, We Learned Some Stuff, Too.)

By | Education, Marketing

Authors: Ali Campbell, Maribeth Eiken, Mickaela Hoffpauir, Natalie Picker People are brought together for a reason. Sometimes it’s deep and Nicholas Sparks-worthy, and sometimes it’s just four girls getting accepted into the same advertising internship program. Even though we come from different walks of life, we became a team and learned some lessons along the way. 1. No two days are the same Every day this summer kept…

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Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Walz Tetrick Awarded Campaign of the Year by Media Mix

By | News, Sports Marketing

June 2017, Mission, Kan. – Creative and media agency Walz Tetrick Advertising (WTA) was honored with the first-ever Campaign of the Year award at the 2017 KC Media Mix Awards. The show salutes advertising buyers, planners and sellers. The winning work was “Forever Royal,” a creative and media campaign created in partnership with the Kansas City Royals. “We are fortunate to work with the talented Royals…

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