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Walz Tetrick Advertising

Walz Tetrick Advertising Acquires Ruth Burke & Associates to Form Regional Media Powerhouse

By | Media, News

Walz Tetrick Advertising (WTA), a leading full-service creative and media agency in Kansas City, announced that it has acquired Ruth Burke & Associates (RB&A), a Kansas City-based media planning, buying and consulting firm. Together, the two agencies create one of the largest independently owned media groups in the region. The acquisition reinforces WTA’S approach to serving world-class brands and adds depth in many of the…

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2017 Summer Interns at Royals Hall of Fame

Summer Internship FTW: Free Coffee AND Food! (OK, We Learned Some Stuff, Too.)

By | Education, Marketing

Authors: Ali Campbell, Maribeth Eiken, Mickaela Hoffpauir, Natalie Picker People are brought together for a reason. Sometimes it’s deep and Nicholas Sparks-worthy, and sometimes it’s just four girls getting accepted into the same advertising internship program. Even though we come from different walks of life, we became a team and learned some lessons along the way. 1. No two days are the same Every day this summer kept…

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Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Walz Tetrick Awarded Campaign of the Year by Media Mix

By | News, Sports Marketing

June 2017, Mission, Kan. – Creative and media agency Walz Tetrick Advertising (WTA) was honored with the first-ever Campaign of the Year award at the 2017 KC Media Mix Awards. The show salutes advertising buyers, planners and sellers. The winning work was “Forever Royal,” a creative and media campaign created in partnership with the Kansas City Royals. “We are fortunate to work with the talented Royals…

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Care Express "Cookie" Aisle Graphic

Walz Tetrick Advertising Brings Home Gold at 34th Healthcare Advertising Awards

By | Health, Leadership, News

The creative and account teams of Walz Tetrick Advertising brought home gold at the 2017 Healthcare Advertising Awards for Olathe Health’s “Care Express Introduction.” The award honored the launch of Olathe Health Care Express, a convenient, walk-in clinic located in the Falcon Valley Price Chopper in Lenexa, Kan. Sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, the Healthcare Advertising…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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Truth in Advertising from Walz Tetrick: We Are So Not in a Post-Brand Era

By | Strategy

Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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Kansas seal on blue flag background

Walz Tetrick Advertising Expands State of Kansas Work

By | Creative, News

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns. Agency president and CEO Charlie Tetrick places high value on the importance of national, state…

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