Valley Hope

Brand Strategy, Logo & Corporate Identity, Print, Website

Valley Hope logo

How did we transform the valley of addiction to a promise of hope?

For the addiction recovery specialists at Valley Hope, the key to success is empathy. Regardless of where they come from, people struggling with addiction arrive at the same place, at the bottom of a deep valley with no apparent way out. Our new approach to Valley Hope’s brand reflects this valley of addiction, and the promise of compassion, self-respect and recovery.

Valley Hope’s new website serves is a vital resource for information and inspiration for those directly and indirectly affected by addiction to alcohol or drugs.


Walz Tetrick Advertising has created a complete corporate identity package prominently featuring the new logo and brand theme. A visual representation of the valley of addiction, the logo represents the many paths that lead to the bottom and the bright hope of a promising future on the other side. The theme “Hope. For life.” reminds the audience that recovery is a lifelong process, and Valley Hope is committed to remain involved in their lives even after formal treatment is complete.


WTA also designed a family of print collateral materials featuring original photography shot at several Valley Hope residential and outpatient facilities. The newsletter and brochures cover a wide range of topics. Throughout every piece we designed, the visual approach and voice demonstrate the compassion and respect that those suffering from addiction deserve.

Valley Hope coffee cup magazine, folder, and brochures