How did we get apartment rentals off the ground before the ground had even been broken?

Walz Tetrick Advertising started promoting Kansas City’s newest hi-rise luxury apartments at the groundbreaking ceremony. Which means we were already working on it when One Light’s gleaming tower was still just an artist’s rendering. By the time the gilded shovel went into the ceremonial dirt, we were already building the kind of excitement and intrigue that would soon fill the waiting list with eager tenants.

One Light Brand Identity