How did we take down the myths of food production?

When Nutra Blend asked WTA to help tackle the myths about food production, whom did we tag to tell the story? None other than wrestling champ Bill Goldberg. He’s the star of the Chew On This tour, which trekked around the country to help people understand the important role of food production technology.

WTA started by creating a rolling, 24-seat theater to play videos at state fairs, trade shows, universities and charity events across the nation. To feed all those people, we also created a mobile BBQ smoker and kitchen truck.

 

The launch video put Goldberg on the street, quizzing ordinary Americans about their food production knowledge.
It was an unexpected way to spread the truth about the role of food production technology.