Category

Strategy

Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy | No Comments

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Kansas Behavioral Health Services, It Matters campaign

With “It Matters” campaign, Walz Tetrick Helps Kansas Prevention Agencies Offer a Path to Healing

By | Creative, Strategy | No Comments

CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you get to work for a client that’s literally saving lives. Over the years, I’ve been fortunate…

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Raise Royal Campaign, Kansas City Royals

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign

By | Creative, Marketing, Media, News, Sports Marketing, Strategy | No Comments

Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with that in mind, the Royals team at Walz Tetrick set out to knock another…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy | No Comments

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy | No Comments

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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there's no such thing as bad publicity

Actually, There is Such a Thing as Bad Publicity: Walz Tetrick’s Creative Director on “Badvertising”

By | Creative, Strategy | No Comments

A long time ago, a famous show biz icon named George Cohan said, “I don’t care what you say about me, as long as you say something about me, and as long as you spell my name right.” In terms of branding, those were simpler times. Consumers didn’t have as many choices in the early 20th century, and about the only thing that ever went…

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Truth in Advertising from Walz Tetrick: We Are So Not in a Post-Brand Era

By | Strategy | No Comments

Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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CHI Health and Walz Tetrick Advertising Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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start-up power

Walz Tetrick Advertising’s Start-Up Style: Becoming a Model Organization

By | Education, Strategy | No Comments

“I can’t speak to winning every time, but we want to be a model organization … the best place to work and the best fan experience.” These inspiring words from Royals General Manager Dayton Moore stayed with me as I celebrated the 2015 World Series success with KC Royals staff, agency and sponsors. Yes, it had been an AMAZING year. Yes, we were proud and…

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Competition Disrupts and Improves Media Measurement in Advertising

By | Media, Strategy | No Comments

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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