Category

Strategy

“It Matters” helps Kansas prevention agencies provide a path to healing

By | Creative, Strategy | No Comments

CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you get to work for a client that’s literally saving lives. Over the years, I’ve been fortunate…

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Swinging for the fences to create this year’s Royals advertising campaign

By | Creative, Marketing, Media, News, Sports Marketing, Strategy | No Comments

Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with that in mind, the Royals team at Walz Tetrick set out to knock another…

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Bigfoot, Big Wheels and Big Walls: 2017’s Super Bowl Ads

By | Creative, Media, Strategy | No Comments

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Like surprises in your stocking

Added Value: Like Surprises in Your Stocking

By | Media, Strategy | No Comments

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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We are so not in a post-brand era.

By | Strategy | No Comments

Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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CHI Health and Walz Tetrick Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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Competition Disrupts & Improves Media Measurement

By | Media, Strategy | No Comments

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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5 Principles for Measured Marketing Success

5 Principles for Measured Marketing Success

By | Marketing, Strategy | No Comments

Take a look at any operational business environment and you’ll find countless tools designed to send up red flags the minute something goes off-track. From inventory levels to customer wait times to sales quotas, it’s all planned, measured and optimized to ensure a smooth operation. Most times, if a metric isn’t meeting expectations, the consequences are visible immediately. Not always the case with marketing. The results of a successful marketing…

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