Category

Digital

Social Media Gets Down to Business

By | B2B, Digital, Social

Social media insights for B2B marketers I’ve been working with B2B companies since I started in advertising and one thing I can tell you is that no two industries are the same. Each has a unique set of issues, goals, product sets and … you name it. Some have long sales cycles due to highly complex products and purchase decisions. Others are governed by lengthy…

Read More

Paid Search: Your First Step Toward Digital Success and a Critical Advertising Strategy

By | Digital, Media, Strategy

In 2015 the average adult spent 5.6 hours of time per day with digital media, a steady increase of 30 minutes per year since 2010. People are online looking for phone numbers, directions, pricing comparisons, peer recommendations, product information and more. If your company doesn’t show up in the results for keyword searches, how will they find you? Paid Search Will Help 89% of consumers…

Read More