Category

Media

Social Media Gets Down to Business

By | B2B, Digital, Social

Social media insights for B2B marketers I’ve been working with B2B companies since I started in advertising and one thing I can tell you is that no two industries are the same. Each has a unique set of issues, goals, product sets and … you name it. Some have long sales cycles due to highly complex products and purchase decisions. Others are governed by lengthy…

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Walz Tetrick Advertising Acquires Ruth Burke & Associates to Form Regional Media Powerhouse

By | Media, News

Walz Tetrick Advertising (WTA), a leading full-service creative and media agency in Kansas City, announced that it has acquired Ruth Burke & Associates (RB&A), a Kansas City-based media planning, buying and consulting firm. Together, the two agencies create one of the largest independently owned media groups in the region. The acquisition reinforces WTA’S approach to serving world-class brands and adds depth in many of the…

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Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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Park University Outdoor Billboard, Brand Creative

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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Competition Disrupts and Improves Media Measurement in Advertising

By | Media, Strategy

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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Kansas City Royals, Champions, Forever Royals, World Series, World Series Champions

Salvy Splash Unites City, Brings Home CLIO Award for Royals and Walz Tetrick Advertising

By | Creative, Media, News, Sports Marketing

Inspired by the signature winning Gatorade® splash of Kansas City Royals catcher, Salvador Perez, the Kansas City Royals’ “Salvy Splash” billboard won an international Bronze CLIO Sports Award Thursday in New York. The CLIOs is an esteemed international awards competition that celebrates high achievement in advertising creativity. Walz Tetrick Advertising (WTA) in collaboration with the Kansas City Royals marketing team and OUTFRONT Media, developed the spectacular outdoor…

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