Category

Marketing

2017 Summer Interns at Royals Hall of Fame

Summer Internship FTW: Free Coffee AND Food! (OK, We Learned Some Stuff, Too.)

By | Education, Marketing

Authors: Ali Campbell, Maribeth Eiken, Mickaela Hoffpauir, Natalie Picker People are brought together for a reason. Sometimes it’s deep and Nicholas Sparks-worthy, and sometimes it’s just four girls getting accepted into the same advertising internship program. Even though we come from different walks of life, we became a team and learned some lessons along the way. 1. No two days are the same Every day this summer kept…

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Walz Tetrick Awarded Campaign of the Year by Media Mix

By | News, Sports Marketing

June 2017, Mission, Kan. – Creative and media agency Walz Tetrick Advertising (WTA) was honored with the first-ever Campaign of the Year award at the 2017 KC Media Mix Awards. The show salutes advertising buyers, planners and sellers. The winning work was “Forever Royal,” a creative and media campaign created in partnership with the Kansas City Royals. “We are fortunate to work with the talented Royals…

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Jessica Jones, Walz Tetrick Advertising, Post-College Life

So You Want to Go Into Advertising: Sailing The Seas Of Post-College Life

By | Education, Marketing

Personal anecdotes, nautical puns and hard-earned perspective for college graduation season In spring of 2012, the final semester of my senior year, panic had officially set in. Actually, it moved in months before. “Panic” was practically a roommate, a non-rent-paying, elephant-sized roommate, constantly reminding me of the all-too-frequently-asked question: “So…what are your plans after college?” As a student, you have an obligatory “go-to” answer for this. Because,…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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5 Principles for Measured Marketing Success

5 Principles for Measured Marketing Success from Walz Tetrick Advertising

By | Marketing, Strategy

Take a look at any operational business environment and you’ll find countless tools designed to send up red flags the minute something goes off-track. From inventory levels to customer wait times to sales quotas, it’s all planned, measured and optimized to ensure a smooth operation. Most times, if a metric isn’t meeting expectations, the consequences are visible immediately. Not always the case with marketing. The results of a successful marketing…

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Kansas City Royals, Champions, Forever Royals, World Series, World Series Champions

Salvy Splash Unites City, Brings Home CLIO Award for Royals and Walz Tetrick Advertising

By | Creative, Media, News, Sports Marketing

Inspired by the signature winning Gatorade® splash of Kansas City Royals catcher, Salvador Perez, the Kansas City Royals’ “Salvy Splash” billboard won an international Bronze CLIO Sports Award Thursday in New York. The CLIOs is an esteemed international awards competition that celebrates high achievement in advertising creativity. Walz Tetrick Advertising (WTA) in collaboration with the Kansas City Royals marketing team and OUTFRONT Media, developed the spectacular outdoor…

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Boy Scouts Heart of America Annual Report 2016

Walz Tetrick Advertising and Heart of America Council Boy Scouts Shine at 2016 PMA

By | Creative, Marketing, Media, News, Strategy

Walz Tetrick Advertising (WTA) and Heart of America Council, Boy Scouts of America were recognized this year for excellence at the organization’s national President’s Marketing Awards (PMA). The agency’s work on the Council’s overall marketing plan and annual report received top honors. The winning marketing plan for this 19-county region was a union of creative and media strategy, leveraging local strengths and opportunities while staying true to national brand…

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