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Marketing

So You Want to Go Into Advertising: Sailing The Seas Of Post-College Life

By | Education, Marketing, Uncategorized | No Comments

Personal anecdotes, nautical puns and hard-earned perspective for college graduation season In spring of 2012, the final semester of my senior year, panic had officially set in. Actually, it moved in months before. “Panic” was practically a roommate, a non-rent-paying, elephant-sized roommate, constantly reminding me of the all-too-frequently-asked question: “So…what are your plans after college?” As a student, you have an obligatory “go-to” answer for this. Because,…

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Swinging for the fences to create this year’s Royals advertising campaign

By | Creative, Marketing, Media, News, Sports Marketing, Strategy | No Comments

Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with that in mind, the Royals team at Walz Tetrick set out to knock another…

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Raised Royal 2017 season campaign theme

Royals Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing | No Comments

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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5 Principles for Measured Marketing Success

5 Principles for Measured Marketing Success

By | Marketing, Strategy | No Comments

Take a look at any operational business environment and you’ll find countless tools designed to send up red flags the minute something goes off-track. From inventory levels to customer wait times to sales quotas, it’s all planned, measured and optimized to ensure a smooth operation. Most times, if a metric isn’t meeting expectations, the consequences are visible immediately. Not always the case with marketing. The results of a successful marketing…

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Salvy Splash Unites City, Brings Home CLIO Award

By | Creative, Media, News, Sports Marketing | No Comments

Inspired by the signature winning Gatorade® splash of Kansas City Royals catcher, Salvador Perez, the Kansas City Royals’ “Salvy Splash” billboard won an international Bronze CLIO Sports Award Thursday in New York. The CLIOs is an esteemed international awards competition that celebrates high achievement in advertising creativity. Walz Tetrick Advertising (WTA) in collaboration with the Kansas City Royals marketing team and OUTFRONT Media, developed the spectacular outdoor…

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WTA and Heart of America Council Boy Scouts Shine at 2016 PMA

By | Creative, Marketing, Media, News, Strategy | No Comments

Walz Tetrick Advertising (WTA) and Heart of America Council, Boy Scouts of America were recognized this year for excellence at the organization’s national President’s Marketing Awards (PMA). The agency’s work on the Council’s overall marketing plan and annual report received top honors. The winning marketing plan for this 19-county region was a union of creative and media strategy, leveraging local strengths and opportunities while staying true to national brand…

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