Category

Creative

Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy | No Comments

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

Read More
Kansas Behavioral Health Services, It Matters campaign

With “It Matters” campaign, Walz Tetrick Helps Kansas Prevention Agencies Offer a Path to Healing

By | Creative, Strategy | No Comments

CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you get to work for a client that’s literally saving lives. Over the years, I’ve been fortunate…

Read More
Raise Royal Campaign, Kansas City Royals

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign

By | Creative, Marketing, Media, News, Sports Marketing, Strategy | No Comments

Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with that in mind, the Royals team at Walz Tetrick set out to knock another…

Read More

Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy | No Comments

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

Read More
Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing | No Comments

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

Read More
outdoor advertising, billboard, Park University, higher education advertising

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media | No Comments

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

Read More
there's no such thing as bad publicity

Actually, There is Such a Thing as Bad Publicity: Walz Tetrick’s Creative Director on “Badvertising”

By | Creative, Strategy | No Comments

A long time ago, a famous show biz icon named George Cohan said, “I don’t care what you say about me, as long as you say something about me, and as long as you spell my name right.” In terms of branding, those were simpler times. Consumers didn’t have as many choices in the early 20th century, and about the only thing that ever went…

Read More

CHI Health and Walz Tetrick Advertising Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

Read More
Kansas seal on blue flag background

Walz Tetrick Advertising Expands State of Kansas Work

By | Creative, News | No Comments

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns. Agency president and CEO Charlie Tetrick places high value on the importance of national, state…

Read More
Kansas City Royals, Champions, Forever Royals, World Series, World Series Champions

Salvy Splash Unites City, Brings Home CLIO Award for Royals and Walz Tetrick Advertising

By | Creative, Media, News, Sports Marketing | No Comments

Inspired by the signature winning Gatorade® splash of Kansas City Royals catcher, Salvador Perez, the Kansas City Royals’ “Salvy Splash” billboard won an international Bronze CLIO Sports Award Thursday in New York. The CLIOs is an esteemed international awards competition that celebrates high achievement in advertising creativity. Walz Tetrick Advertising (WTA) in collaboration with the Kansas City Royals marketing team and OUTFRONT Media, developed the spectacular outdoor…

Read More