Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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Park University Outdoor Billboard, Brand Creative

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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WTA giving back and wrapping presents

‘Tis the Season to Believe in Something Bigger than Advertising: A Culture of Giving at Walz Tetrick

By | Leadership, News

What makes you love your job? Or not love your job? Awesome coworkers? Fun and challenging work? A boss who cares? At Walz Tetrick, our boss cares a lot. Not just about us, and the work we do, but about causes and people in the community. Charlie is a giver, and the attitude trickles down. It’s one of my favorite things about working here. So…

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CHI Health and Walz Tetrick Advertising Put Best Foot Forward For Community Health

By | Creative, Health, Strategy

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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start-up power

Walz Tetrick Advertising’s Start-Up Style: Becoming a Model Organization

By | Education, Strategy

“I can’t speak to winning every time, but we want to be a model organization … the best place to work and the best fan experience.” These inspiring words from Royals General Manager Dayton Moore stayed with me as I celebrated the 2015 World Series success with KC Royals staff, agency and sponsors. Yes, it had been an AMAZING year. Yes, we were proud and…

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Competition Disrupts and Improves Media Measurement in Advertising

By | Media, Strategy

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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Kansas seal on blue flag background

Walz Tetrick Advertising Expands State of Kansas Work

By | Creative, News

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns. Agency president and CEO Charlie Tetrick places high value on the importance of national, state…

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