Care Express "Cookie" Aisle Graphic

Walz Tetrick Advertising Brings Home Gold at 34th Healthcare Advertising Awards

By | Health, Leadership, News

The creative and account teams of Walz Tetrick Advertising brought home gold at the 2017 Healthcare Advertising Awards for Olathe Health’s “Care Express Introduction.” The award honored the launch of Olathe Health Care Express, a convenient, walk-in clinic located in the Falcon Valley Price Chopper in Lenexa, Kan. Sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, the Healthcare Advertising…

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Jessica Jones, Walz Tetrick Advertising, Post-College Life

So You Want to Go Into Advertising: Sailing The Seas Of Post-College Life

By | Education, Marketing

Personal anecdotes, nautical puns and hard-earned perspective for college graduation season In spring of 2012, the final semester of my senior year, panic had officially set in. Actually, it moved in months before. “Panic” was practically a roommate, a non-rent-paying, elephant-sized roommate, constantly reminding me of the all-too-frequently-asked question: “So…what are your plans after college?” As a student, you have an obligatory “go-to” answer for this. Because,…

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Kansas Behavioral Health Services, It Matters campaign

Walz Tetrick Partners with Kansas Prevention Agencies to Develop It Matters Campaign

By | Creative, Strategy

With “It Matters” campaign, Walz Tetrick Advertising helps Kansas Prevention Agencies offer a path to healing. CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Raised Royal 2017 season campaign theme

Royals and Walz Tetrick Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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Park University Outdoor Billboard, Brand Creative

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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WTA giving back and wrapping presents

‘Tis the Season to Believe in Something Bigger than Advertising: A Culture of Giving at Walz Tetrick

By | Leadership, News

What makes you love your job? Or not love your job? Awesome coworkers? Fun and challenging work? A boss who cares? At Walz Tetrick, our boss cares a lot. Not just about us, and the work we do, but about causes and people in the community. Charlie is a giver, and the attitude trickles down. It’s one of my favorite things about working here. So…

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