Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy | No Comments

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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WTA giving back and wrapping presents

‘Tis the Season to Believe in Something Bigger than Advertising: A Culture of Giving at Walz Tetrick

By | Leadership, News | No Comments

What makes you love your job? Or not love your job? Awesome coworkers? Fun and challenging work? A boss who cares? At Walz Tetrick, our boss cares a lot. Not just about us, and the work we do, but about causes and people in the community. Charlie is a giver, and the attitude trickles down. It’s one of my favorite things about working here. So…

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Truth in Advertising from Walz Tetrick: We Are So Not in a Post-Brand Era

By | Strategy | No Comments

Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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CHI Health and Walz Tetrick Advertising Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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start-up power

Walz Tetrick Advertising’s Start-Up Style: Becoming a Model Organization

By | Education, Strategy | No Comments

“I can’t speak to winning every time, but we want to be a model organization … the best place to work and the best fan experience.” These inspiring words from Royals General Manager Dayton Moore stayed with me as I celebrated the 2015 World Series success with KC Royals staff, agency and sponsors. Yes, it had been an AMAZING year. Yes, we were proud and…

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Competition Disrupts and Improves Media Measurement in Advertising

By | Media, Strategy | No Comments

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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Kansas seal on blue flag background

Walz Tetrick Advertising Expands State of Kansas Work

By | Creative, News | No Comments

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns. Agency president and CEO Charlie Tetrick places high value on the importance of national, state…

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WTA Summer Interns 2016

An Intern’s Guide to Advertising: What We Learned at Walz Tetrick

By | Education, News | No Comments

The last seven weeks have gone by in a blur. During our Walz Tetrick Advertising internship, we had specific departments and duties, but also a wide variety of projects. Each of us got to experience different clients among different industries with something new on our desks nearly every day. Throughout the summer, we were often asked, “What have you learned so far that you want to…

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5 Principles for Measured Marketing Success

5 Principles for Measured Marketing Success from Walz Tetrick Advertising

By | Marketing, Strategy | No Comments

Take a look at any operational business environment and you’ll find countless tools designed to send up red flags the minute something goes off-track. From inventory levels to customer wait times to sales quotas, it’s all planned, measured and optimized to ensure a smooth operation. Most times, if a metric isn’t meeting expectations, the consequences are visible immediately. Not always the case with marketing. The results of a successful marketing…

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