Truth in Advertising from Walz Tetrick: We Are So Not in a Post-Brand Era

By | Strategy | No Comments

Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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CHI Health and Walz Tetrick Advertising Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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start-up power

Walz Tetrick Advertising’s Start-Up Style: Becoming a Model Organization

By | Education, Strategy | No Comments

“I can’t speak to winning every time, but we want to be a model organization … the best place to work and the best fan experience.” These inspiring words from Royals General Manager Dayton Moore stayed with me as I celebrated the 2015 World Series success with KC Royals staff, agency and sponsors. Yes, it had been an AMAZING year. Yes, we were proud and…

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Competition Disrupts and Improves Media Measurement in Advertising

By | Media, Strategy | No Comments

As those of you with your head in the media game know, there is a major face-off in our industry right now. Nielsen and comScore are going toe-to toe for bragging rights to the most accurate data and audience measurement. Nielsen is the defender, with 66 years of undeniable domination in the category. That’s a long time, my friends. Personally, I’ve been buying media for…

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Kansas seal on blue flag background

Walz Tetrick Advertising Expands State of Kansas Work

By | Creative, News | No Comments

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns. Agency president and CEO Charlie Tetrick places high value on the importance of national, state…

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WTA Summer Interns 2016

An Intern’s Guide to Advertising: What We Learned at Walz Tetrick

By | Education, News | No Comments

The last seven weeks have gone by in a blur. During our Walz Tetrick Advertising internship, we had specific departments and duties, but also a wide variety of projects. Each of us got to experience different clients among different industries with something new on our desks nearly every day. Throughout the summer, we were often asked, “What have you learned so far that you want to…

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5 Principles for Measured Marketing Success

5 Principles for Measured Marketing Success from Walz Tetrick Advertising

By | Marketing, Strategy | No Comments

Take a look at any operational business environment and you’ll find countless tools designed to send up red flags the minute something goes off-track. From inventory levels to customer wait times to sales quotas, it’s all planned, measured and optimized to ensure a smooth operation. Most times, if a metric isn’t meeting expectations, the consequences are visible immediately. Not always the case with marketing. The results of a successful marketing…

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Kansas City Royals, Champions, Forever Royals, World Series, World Series Champions

Salvy Splash Unites City, Brings Home CLIO Award for Royals and Walz Tetrick Advertising

By | Creative, Media, News, Sports Marketing | No Comments

Inspired by the signature winning Gatorade® splash of Kansas City Royals catcher, Salvador Perez, the Kansas City Royals’ “Salvy Splash” billboard won an international Bronze CLIO Sports Award Thursday in New York. The CLIOs is an esteemed international awards competition that celebrates high achievement in advertising creativity. Walz Tetrick Advertising (WTA) in collaboration with the Kansas City Royals marketing team and OUTFRONT Media, developed the spectacular outdoor…

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Paid Search: Your First Step Toward Digital Success and a Critical Advertising Strategy

By | Digital, Media, Strategy | No Comments

In 2015 the average adult spent 5.6 hours of time per day with digital media, a steady increase of 30 minutes per year since 2010. People are online looking for phone numbers, directions, pricing comparisons, peer recommendations, product information and more. If your company doesn’t show up in the results for keyword searches, how will they find you? Paid Search Will Help 89% of consumers…

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Walz Tetrick Advertising Media Team Wins Double at 2016 Media Mix Awards

By | Leadership, News | No Comments

Melba Morris and Brian Sieminski of Walz Tetrick Advertising (WTA) were individually recognized last night at the 2016 Media Mix Awards, taking home awards in their respective categories of Agency Media Buyer of the Year and Agency Support Professional of the Year. KC Media Mix is a not-for-profit organization committed to serving Kansas City’s media buyers, planners and sellers. The organization promotes the highest professional…

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