“It Matters” helps Kansas prevention agencies provide a path to healing

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CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you get to work for a client that’s literally saving lives. Over the years, I’ve been fortunate…

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Swinging for the fences to create this year’s Royals advertising campaign

By | Creative, Marketing, Media, News, Sports Marketing, Strategy | No Comments

Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with that in mind, the Royals team at Walz Tetrick set out to knock another…

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Bigfoot, Big Wheels and Big Walls: 2017’s Super Bowl Ads

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We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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Raised Royal 2017 season campaign theme

Royals Connect Past, Present and Future with New “Raised Royal” Campaign Theme

By | Creative, Media, News, Sports Marketing | No Comments

2017 Campaign Lets Fans Show How They are “Raised Royal” KANSAS CITY, MO (February 6, 2017) – The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce “Raised Royal” as the campaign for the 2017 season. Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And…

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outdoor advertising, billboard, Park University, higher education advertising

Aaaarrrrrrrg!

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If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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Like surprises in your stocking

Added Value: Like Surprises in Your Stocking

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Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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We are so not in a post-brand era.

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Oh how the prognosticators love to prognosticate. One of their favorite sports? Killing things. Lately, the most gratifying declaration in this most gratifying of blood sports is to announce the end of an era. This week, that’s the end of an era of brands. Not to sound too much like a grumpy old man but, poppycock. Brands are dead? Based on what? Coca-Cola’s brand value…

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CHI Health and Walz Tetrick Put Best Foot Forward For Community Health

By | Creative, Health, Strategy | No Comments

For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities…

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