Social Media Gets Down to Business

By | B2B, Digital, Social

Social media insights for B2B marketers I’ve been working with B2B companies since I started in advertising and one thing I can tell you is that no two industries are the same. Each has a unique set of issues, goals, product sets and … you name it. Some have long sales cycles due to highly complex products and purchase decisions. Others are governed by lengthy…

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Walz Tetrick Advertising Acquires Ruth Burke & Associates to Form Regional Media Powerhouse

By | Media, News

Walz Tetrick Advertising (WTA), a leading full-service creative and media agency in Kansas City, announced that it has acquired Ruth Burke & Associates (RB&A), a Kansas City-based media planning, buying and consulting firm. Together, the two agencies create one of the largest independently owned media groups in the region. The acquisition reinforces WTA’S approach to serving world-class brands and adds depth in many of the…

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2017 Summer Interns at Royals Hall of Fame

Summer Internship FTW: Free Coffee AND Food! (OK, We Learned Some Stuff, Too.)

By | Education, Marketing

Authors: Ali Campbell, Maribeth Eiken, Mickaela Hoffpauir, Natalie Picker People are brought together for a reason. Sometimes it’s deep and Nicholas Sparks-worthy, and sometimes it’s just four girls getting accepted into the same advertising internship program. Even though we come from different walks of life, we became a team and learned some lessons along the way. 1. No two days are the same Every day this summer kept…

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Olathe Health Building Sign

Olathe Health Bridges the Gap Between Perception and Reality

By | Creative, Health, Media, Strategy

To do more than merely survive in this business, to be successful, it’s always good to have a mantra. Something that you repeat over and over again when you’re lost in the marketing fog. Your true north of branding. One of my favorites is stolen from a wicked smart, always sly, perpetually smiling colleague of days gone by. His mantra? Perception is reality. This phrase…

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Walz Tetrick Awarded Campaign of the Year by Media Mix

By | News, Sports Marketing

June 2017, Mission, Kan. – Creative and media agency Walz Tetrick Advertising (WTA) was honored with the first-ever Campaign of the Year award at the 2017 KC Media Mix Awards. The show salutes advertising buyers, planners and sellers. The winning work was “Forever Royal,” a creative and media campaign created in partnership with the Kansas City Royals. “We are fortunate to work with the talented Royals…

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Care Express "Cookie" Aisle Graphic

Walz Tetrick Advertising Brings Home Gold at 34th Healthcare Advertising Awards

By | Health, Leadership, News

The creative and account teams of Walz Tetrick Advertising brought home gold at the 2017 Healthcare Advertising Awards for Olathe Health’s “Care Express Introduction.” The award honored the launch of Olathe Health Care Express, a convenient, walk-in clinic located in the Falcon Valley Price Chopper in Lenexa, Kan. Sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, the Healthcare Advertising…

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Jessica Jones, Walz Tetrick Advertising, Post-College Life

So You Want to Go Into Advertising: Sailing The Seas Of Post-College Life

By | Education, Marketing

Personal anecdotes, nautical puns and hard-earned perspective for college graduation season In spring of 2012, the final semester of my senior year, panic had officially set in. Actually, it moved in months before. “Panic” was practically a roommate, a non-rent-paying, elephant-sized roommate, constantly reminding me of the all-too-frequently-asked question: “So…what are your plans after college?” As a student, you have an obligatory “go-to” answer for this. Because,…

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Kansas Behavioral Health Services, It Matters campaign

Walz Tetrick Partners with Kansas Prevention Agencies to Develop It Matters Campaign

By | Creative, Strategy

With “It Matters” campaign, Walz Tetrick Advertising helps Kansas Prevention Agencies offer a path to healing. CLIENT: Kansas Behavioral Health Services helps communities in every corner of the state understand the extent and cause of problems like alcohol abuse, drug use and suicide. GOAL: Empower those communities with tools and resources to make a positive change. Doing good work for people doing good. It’s not every day you…

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Raise Royal Campaign, Kansas City Royals

Swinging for the Fences to Create this Year’s KC Royals Campaign

By | Creative, Media, Sports Marketing, Strategy

Royals and Walz Tetrick Advertising Swing for the Fences to Create this Year’s Campaign Who wouldn’t want the Kansas City Royals as a client? The history. The passion. The rabidly loyal fan base. When it comes to being the steward of such an amazing brand, the opportunity can border on dumbfounding. Like the sport itself, every season brings new hope and new opportunities. And with…

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Bigfoot, Big Wheels and Big Walls: Walz Tetrick Advertising looks at 2017’s Super Bowl Ads

By | Creative, Media, Strategy

We saw three key trends in Sunday’s Super Bowl ads: themes of inclusion, digital integration and live engagement. As we’ve seen in the past, the slapstick comedy seems to win the day for Super Bowl advertising. Kia got top honors in the USA Today poll. But it was the political theme that seemed to get all the buzz. Themes of immigration, inclusion and a multi-cultural…

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