All Posts By

Jeff Chase

outdoor advertising, billboard, Park University, higher education advertising

Aaaarrrrrrrg! Walz Tetrick Advertising Creates Another “Spectacular” Billboard, this time for Park University

By | Creative, Media | No Comments

If you’ve followed Walz Tetrick at all over the past several years, you know that we have embraced the out-of-home space as a creative and media gold mine. Doing good outdoor has always been particularly challenging for advertisers and their agencies. Frankly, it’s a tough assignment. You’re trying to connect with rush hour drivers who are dodging other vehicles while thinking more about what’s on…

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there's no such thing as bad publicity

Actually, There is Such a Thing as Bad Publicity: Walz Tetrick’s Creative Director on “Badvertising”

By | Creative, Strategy | No Comments

A long time ago, a famous show biz icon named George Cohan said, “I don’t care what you say about me, as long as you say something about me, and as long as you spell my name right.” In terms of branding, those were simpler times. Consumers didn’t have as many choices in the early 20th century, and about the only thing that ever went…

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If You Want Your Audience to Love Your Work, You Have to Love Your Client

By | Leadership, Strategy | No Comments

When I talk with new or prospective clients, I am often asked to describe my creative philosophy. [OK, full disclosure here: the clients don’t typically make this request. They don’t say, “Please Jeff, the meeting can’t go on until you allow us to partake in your unexpected and perspective-changing creative philosophy.” No, the truth is, someone on our team usually asks me. Thanks for doing…

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Walz Tetrick Featured in Arts Upload Segment

By | Creative, News | No Comments

KCPT Kansas City Aired: 10/01/2015 This week, Ashley Holcroft takes us inside the ad agency that has drivers doing double takes at their ingenious KC Royals billboards. John McGrath drops by Crown Center to capture an art exhibit that lasts only as long as Mother Nature allows. We meet the local, luxury watchmakers Niall. And, we go to Central Florida to meet some fire artists…

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Be Royal Billboard wins Clio Sports Gold

Walz Tetrick Wins Clio Sports Gold

By | Creative, Media, Strategy | No Comments

Walz Tetrick Wins Clio Sports Gold In 2014, the Clio Awards launched Clio Sports to recognize the best advertising and marketing work in the field of sports and sports-related products. Last year, Walz Tetrick Advertising’s outdoor spectacular for the Kansas City Royals was honored alongside such treasured brands as Gatorade, Nike and the NBA. WTA’s outdoor board, which kicked off the “Be Royal” campaign, featured Alex…

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KC Royals Salvy Splash billboard

Iconic Salvy Moment Captured on Royals’ Newest Billboard

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Iconic Salvy Moment Captured on Royals’ Newest Billboard by Fox4KC news. Fox4 Kansas City POSTED 11:38 AM, FEBRUARY 1, 2016, BY STEPHANIE GRAFLAGE KANSAS CITY, Mo. — The 2016 Kansas City Royals campaign slogan was revealed Monday on a billboard that features the 2015 World Series MVP, catcher Salvador Perez, doing what he loves to do after every big Royals win. The ‘Forever Royal’ campaign continues from the…

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