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Brian Sieminski

Like surprises in your stocking

Like Surprises in Your Stocking: Walz Tetrick’s Media Team Talks Added Value

By | Media, Strategy | No Comments

Often when advertisers think of benchmarking their media buying, they think of only what they pay for and not what they get. However, “added value” is an important component in the media value equation. It is the “extras” included when your media buy is put together. While sometimes difficult to measure, added value media is an important strategic opportunity not simply a bonus. I like…

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