For those who may never run a marathon in its traditional format, there is still hope. CHI Health, the leader in Nebraska and southwest Iowa health care, and WT Health, the health care specialty of Walz Tetrick Advertising, have partnered to create new kind of marathon—a Sidewalk Marathon, with participants achieving 26.2 miles over 30 days. The plan motivates and supports participants of all ages and abilities to walk approximately one mile per day, developing the healthy habit of getting out and hitting the sidewalk.
The Sidewalk Marathon kicked off September 13, 2016, in four locations across the states of Nebraska and Iowa. Hundreds of people lined the kick-off sidewalks in Omaha, Lincoln, Grand Island and Kearney, Neb., and thousands more registered and began their journeys in neighborhoods and nearby trails and parks. People of all ages and athletic abilities joined with CHI Health to invest in wellness and create positive, healthy change. Mayors, council members, parks coordinators and public servants all came out to support the statewide events—each with track shoes on their feet and health and wellness on their minds.
The Sidewalk Marathon is part of CHI Health’s plan to develop preventative care for patients and prospective patients. Population health is a hot topic and quickly becoming a primary focus for both health care providers and hospital systems. A major part of this strategy is identifying the best ways to improve health and wellness within the community. A sedentary lifestyle contributes to obesity, cardiac concerns and depletion of overall health quality, so CHI Health and WT Health set out to combat sedentary tendencies by replacing them with new, healthy walking habits.
“We’re about keeping you out of our hospitals,” said Mary Williams, director of public Relations, CHI Health. “I know it sounds kind of funny … because we make money when people are in our hospitals, but we’re charged with keeping people healthy. And at the end of the day, the best way to do that is … before they have diabetes or before they have the stroke. And it is as simple as taking a step, your first step.” See Mary’s complete interview on the Omaha’s Morning Blend.
It takes a deeply committed team to start a movement. By offering opportunities for transformational life change along with motivational support and educational opportunities, CHI Health and WT Health continue to build progressive communities of health care education, inspiration and engagement.
Interested in healthy transformation where you live and work? Learn how you can adapt a WT Health program for your community or state by calling Heather Knight, Growth & Communications Officer, Walz Tetrick advertising: 913.707.0758. What are you waiting for? Take your first step!