Walz Tetrick Advertising Expands State of Kansas Work

Kansas seal on blue flag background

Walz Tetrick Advertising has expanded its work with the State of Kansas for 2016. The agency has collaborated with the State for more than a decade on a variety of projects and has extended its portfolio in recent months. Current assignments run the gamut of national branding and grassroots campaigns.

Agency president and CEO Charlie Tetrick places high value on the importance of national, state and community involvement. “I learned early on that it’s a privilege and responsibility to keep up with governmental challenges and opportunities at all levels and to help however I can.”

Tetrick attributes the agency’s success to staying open-minded and thinking differently. “It’s part of our agency’s start-up culture. More than a vendor, we begin and execute as a thought partner. There’s more success—and satisfaction—in coming up with solutions to the problems we all face and having a perspective on how we can help.”

Here are a few upcoming projects to watch for:

STATE OF KANSAS REBRAND
Walz Tetrick was awarded a comprehensive rebranding assignment for the State of Kansas. The new work will differentiate Kansas from other states and serve as a regional, national and international platform for the State’s unique offering. The agency is providing research, branding, creative, collaborative facilitation, digital, social media and other services as appropriate. A State-led formal review process included leading agencies from both Kansas and Missouri.

“DRIVE TO ZERO” CAMPAIGNS
Walz Tetrick was selected by the Kansas Department of Transportation to help educate and bring awareness to the high number of highway crossover fatalities. Current initiatives include a K-10 speeding campaign (Aug. 2-Sept. 30) to address speed-linked fatalities on a stretch of K-10 between East Lawrence and I-435 in Kansas. A broader, statewide speeding campaign will run in the month of September.

MAASTO REGIONAL TRUCK PARKING INITIATIVE
Walz Tetrick was contracted by HNTB, an infrastructure solutions firm, as its creative partner for the multi-state regional Truck Parking Information and Management System (TPIMS). The system will help national freight network drivers plan routes and make safer, smarter parking decisions. The Kansas Department of Transportation is one of eight states addressing these issues. Partner states are Iowa, Kentucky, Michigan, Minnesota, Ohio and Wisconsin. The project is funded through a TIGER grant and state funds.